{"id":3325,"date":"2015-02-21T13:08:36","date_gmt":"2015-02-21T11:08:36","guid":{"rendered":"https:\/\/www.alavise.com\/?p=3325"},"modified":"2021-06-25T14:42:52","modified_gmt":"2021-06-25T12:42:52","slug":"strategy-client-1to1-crm","status":"publish","type":"post","link":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/","title":{"rendered":"Client strategy, One to One and CRM"},"content":{"rendered":"<p><strong>Client is a Capital: you create it, manage it and carefully look after it <\/strong>(presentation in French).<\/p>\n<p>Main themes discussed are : One to One Enterprise, Client Relationship Management in the non technology sense (CRM), technologies to raise the bar on sales and marketing effectiveness.<\/p>\n<p>This lecture was hosted by The Geneva Development Office in&#8230; 2005!<\/p>\n<p>Since then, Big Data and Digital are in everyone&#8217;s mouth. <span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\">However, <span class=\"\">key concepts and<\/span> underlying customer-focused strategy have not aged at all.<\/span><\/p>\n<blockquote><p><span id=\"result_box\" class=\"\" lang=\"en\" tabindex=\"-1\"><span class=\"\">It is even<\/span> more important than ever to digitize and <span class=\"\">differentiate <\/span>in the long run.<\/span><\/p><\/blockquote>\n<p>Presentation is in French:\u00a0<a href=\"https:\/\/www.alavise.com\/wp-content\/uploads\/neaujc_marketingstrategy.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing strategy and CRM<\/a><\/p>\n<p>You may also want to read: <a href=\"\/en\/private-banking-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">1to1 and Private Banking<\/a><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Client is a capital: you create it, manage, preserve and develop it. This paper proposes a non-technological definition of CRM as a customer strategy&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,1],"tags":[],"class_list":["post-3325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-client-orientation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Client strategy, One to One and CRM - alavise<\/title>\n<meta name=\"description\" content=\"On client strategy, One to One Marketing and CRM: Client is a Capital: you create it, manage it and carefully look after it (presentation in French).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client strategy, One to One and CRM - alavise\" \/>\n<meta property=\"og:description\" content=\"On client strategy, One to One Marketing and CRM: Client is a Capital: you create it, manage it and carefully look after it (presentation in French).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"alavise\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-21T11:08:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-25T12:42:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alavise.com\/wp-content\/uploads\/crm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2122\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JCN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JCN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/\"},\"author\":{\"name\":\"JCN\",\"@id\":\"https:\\\/\\\/alavise.com\\\/#\\\/schema\\\/person\\\/e604041299502f25b9bf0916cb2d8174\"},\"headline\":\"Client strategy, One to One and CRM\",\"datePublished\":\"2015-02-21T11:08:36+00:00\",\"dateModified\":\"2021-06-25T12:42:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/\"},\"wordCount\":117,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alavise.com\\\/wp-content\\\/uploads\\\/crm.jpg\",\"articleSection\":[\"Change Management\",\"Client Orientation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/\",\"url\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/\",\"name\":\"Client strategy, One to One and CRM - alavise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alavise.com\\\/wp-content\\\/uploads\\\/crm.jpg\",\"datePublished\":\"2015-02-21T11:08:36+00:00\",\"dateModified\":\"2021-06-25T12:42:52+00:00\",\"description\":\"On client strategy, One to One Marketing and CRM: Client is a Capital: you create it, manage it and carefully look after it (presentation in French).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alavise.com\\\/wp-content\\\/uploads\\\/crm.jpg\",\"contentUrl\":\"https:\\\/\\\/alavise.com\\\/wp-content\\\/uploads\\\/crm.jpg\",\"width\":2122,\"height\":1415,\"caption\":\"CRM definition highlighted in green\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/strategy-client-1to1-crm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alavise.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Client strategy, One to One and CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alavise.com\\\/#website\",\"url\":\"https:\\\/\\\/alavise.com\\\/\",\"name\":\"alavise\",\"description\":\"alavise - accelerate your projects\",\"publisher\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alavise.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/alavise.com\\\/#organization\",\"name\":\"alavise\",\"url\":\"https:\\\/\\\/alavise.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alavise.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/alavise.com\\\/wp-content\\\/uploads\\\/alavise-logo.png\",\"contentUrl\":\"https:\\\/\\\/alavise.com\\\/wp-content\\\/uploads\\\/alavise-logo.png\",\"width\":176,\"height\":50,\"caption\":\"alavise\"},\"image\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/alavise.com\\\/#\\\/schema\\\/person\\\/e604041299502f25b9bf0916cb2d8174\",\"name\":\"JCN\",\"sameAs\":[\"https:\\\/\\\/www.alavise.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Client strategy, One to One and CRM - alavise","description":"On client strategy, One to One Marketing and CRM: Client is a Capital: you create it, manage it and carefully look after it (presentation in French).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/","og_locale":"en_US","og_type":"article","og_title":"Client strategy, One to One and CRM - alavise","og_description":"On client strategy, One to One Marketing and CRM: Client is a Capital: you create it, manage it and carefully look after it (presentation in French).","og_url":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/","og_site_name":"alavise","article_published_time":"2015-02-21T11:08:36+00:00","article_modified_time":"2021-06-25T12:42:52+00:00","og_image":[{"width":2122,"height":1415,"url":"https:\/\/alavise.com\/wp-content\/uploads\/crm.jpg","type":"image\/jpeg"}],"author":"JCN","twitter_card":"summary_large_image","twitter_misc":{"Written by":"JCN","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/#article","isPartOf":{"@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/"},"author":{"name":"JCN","@id":"https:\/\/alavise.com\/#\/schema\/person\/e604041299502f25b9bf0916cb2d8174"},"headline":"Client strategy, One to One and CRM","datePublished":"2015-02-21T11:08:36+00:00","dateModified":"2021-06-25T12:42:52+00:00","mainEntityOfPage":{"@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/"},"wordCount":117,"commentCount":0,"publisher":{"@id":"https:\/\/alavise.com\/#organization"},"image":{"@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/alavise.com\/wp-content\/uploads\/crm.jpg","articleSection":["Change Management","Client Orientation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/","url":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/","name":"Client strategy, One to One and CRM - alavise","isPartOf":{"@id":"https:\/\/alavise.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/#primaryimage"},"image":{"@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/alavise.com\/wp-content\/uploads\/crm.jpg","datePublished":"2015-02-21T11:08:36+00:00","dateModified":"2021-06-25T12:42:52+00:00","description":"On client strategy, One to One Marketing and CRM: Client is a Capital: you create it, manage it and carefully look after it (presentation in French).","breadcrumb":{"@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/#primaryimage","url":"https:\/\/alavise.com\/wp-content\/uploads\/crm.jpg","contentUrl":"https:\/\/alavise.com\/wp-content\/uploads\/crm.jpg","width":2122,"height":1415,"caption":"CRM definition highlighted in green"},{"@type":"BreadcrumbList","@id":"https:\/\/alavise.com\/en\/strategy-client-1to1-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alavise.com\/en\/"},{"@type":"ListItem","position":2,"name":"Client strategy, One to One and CRM"}]},{"@type":"WebSite","@id":"https:\/\/alavise.com\/#website","url":"https:\/\/alavise.com\/","name":"alavise","description":"alavise - accelerate your projects","publisher":{"@id":"https:\/\/alavise.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alavise.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/alavise.com\/#organization","name":"alavise","url":"https:\/\/alavise.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alavise.com\/#\/schema\/logo\/image\/","url":"https:\/\/alavise.com\/wp-content\/uploads\/alavise-logo.png","contentUrl":"https:\/\/alavise.com\/wp-content\/uploads\/alavise-logo.png","width":176,"height":50,"caption":"alavise"},"image":{"@id":"https:\/\/alavise.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/alavise.com\/#\/schema\/person\/e604041299502f25b9bf0916cb2d8174","name":"JCN","sameAs":["https:\/\/www.alavise.com"]}]}},"_links":{"self":[{"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/posts\/3325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/comments?post=3325"}],"version-history":[{"count":0,"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/posts\/3325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/media\/4719"}],"wp:attachment":[{"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/media?parent=3325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/categories?post=3325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alavise.com\/en\/wp-json\/wp\/v2\/tags?post=3325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}