{"id":3327,"date":"2015-02-21T13:11:11","date_gmt":"2015-02-21T11:11:11","guid":{"rendered":"https:\/\/www.alavise.com\/?p=3327"},"modified":"2020-06-21T16:18:52","modified_gmt":"2020-06-21T14:18:52","slug":"la-technologie-au-service-de-la-relation-client","status":"publish","type":"post","link":"https:\/\/alavise.com\/en\/la-technologie-au-service-de-la-relation-client\/","title":{"rendered":"Technology and Client Relationship Management"},"content":{"rendered":"<div id=\"stcpDiv\">\n<div class=\"entry-content\">\n<p>Technology for improved client relationship management (presentation in French)<\/p>\n<p>Very often, CRM is defined in a restrictive technical way, which explains why most projects fail and result into poor buy-in and Return On Investment.<\/p>\n<p>For a private bank, we explored fundamental objectives of CRM: a tool to support a marketing strategy shared by everyone in the front line.<\/p>\n<p>Presentation in French: <a href=\"https:\/\/www.alavise.com\/wp-content\/uploads\/CRM.pdf\">Strategic CRM<br \/>\n<\/a><\/p>\n<\/div>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Technology for improved client relationship management (presentation in French) Very often, CRM is defined in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,1,47],"tags":[],"class_list":["post-3327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-client-orientation","category-private-banking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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