{"id":5067,"date":"2016-01-22T18:00:03","date_gmt":"2016-01-22T16:00:03","guid":{"rendered":"https:\/\/www.alavise.com\/?p=5067"},"modified":"2021-12-31T21:33:18","modified_gmt":"2021-12-31T19:33:18","slug":"private-banking-back-to-the-future-part1","status":"publish","type":"post","link":"https:\/\/alavise.com\/en\/private-banking-back-to-the-future-part1\/","title":{"rendered":"Private Banking: Back to the Future? part 1"},"content":{"rendered":"

Posted in Bilan.ch<\/a> on 22 January 2016, French speaking Swiss magazine.<\/p>\n

To understand Private Banking DNA, as discussed in previous post<\/a>, I start by looking at how Private Banking emerged in Switzerland in 19th century and how it evolved before and after banking secrecy.<\/h3>\n

French Only<\/p>\n

\n

Dans mon pr\u00e9c\u00e9dent billet<\/a>, je concluais en \u00e9crivant que le futur de la banque priv\u00e9e pouvait \u00eatre recherch\u00e9 dans son pass\u00e9\u00a0:<\/p>\n

Red\u00e9couvrir l\u2019ADN de la banque priv\u00e9e, le revendiquer et rediriger ses ressources pour se r\u00e9inventer sans se renier permet de relever les d\u00e9fis actuels, sans timidit\u00e9, ni arrogance, mais avec d\u00e9termination.
\n<\/strong><\/p><\/blockquote>\n


Il s\u2019agit de red\u00e9couvrir l\u2019esprit, bien s\u00fbr actualis\u00e9, de ce que fut la gestion de fortune, avant la cr\u00e9ation r\u00e9cente de l’industrie financi\u00e8re, avant l\u2019utilisation d\u00e9tourn\u00e9e du secret bancaire. Je vous parle d\u2019un temps plus lointain o\u00f9 on venait en Suisse certes par mesure de s\u00e9curit\u00e9, mais aussi pour y trouver des perspectives de financement et des d\u00e9bouch\u00e9s pour son patrimoine.<\/p>\n

Au fond, ce qui a attir\u00e9 de mani\u00e8re massive des capitaux en Suisse, ce sont les p\u00e9riodes troubl\u00e9es en Europe (guerres de religion, guerres militaires, guerres mon\u00e9taires et contr\u00f4les des changes). De grandes fortunes sont venues trouver refuge en Suisse. Mais pas seulement un refuge. Elles venaient aussi y cherchaient des d\u00e9bouch\u00e9s pour leur patrimoine financier depuis un pays neutre, ouvert \u00e0 l\u2019international, dont l\u2019int\u00e9grit\u00e9 territoriale et extraterritoriale \u00e9tait respect\u00e9e, dont la monnaie et l\u2019\u00e9conomie \u00e9taient plus stables que les places financi\u00e8res concurrentes. Gr\u00e2ce \u00e0 ses conditions cadres, la Suisse accueillait ainsi des patrimoines qui \u00e9taient r\u00e9investis en partie dans des projets \u00e0 l\u2019\u00e9tranger sous le label et la protection suisse. Cette attractivit\u00e9 s\u2018est accentu\u00e9e lors d\u2019un 20\u00e8me si\u00e8cle secou\u00e9 par deux guerres mondiales, des cracks financiers et une guerre froide.<\/p>\n

Et les banques priv\u00e9es et la gestion de fortune dans tout \u00e7a\u00a0?<\/strong><\/p>\n

Les banques priv\u00e9es suisses s\u2019\u00e9taient d\u2019abord cr\u00e9\u00e9es comme banques commerciales et de financement du n\u00e9goce d\u00e8s la fin du 18\u00e8me si\u00e8cle et ce n\u2019est que progressivement qu\u2019elles se sont tourn\u00e9es vers le conseil des riches familles de marchands, plut\u00f4t que de g\u00e9rer leurs op\u00e9rations commerciales.<\/p>\n

Cette transformation s\u2019\u00e9tait notamment impos\u00e9e par l\u2019apparition au milieu du 19\u00e8me si\u00e8cle des banques cantonales et des premi\u00e8res banques commerciales, le Credit Suisse, l\u2019Union de Banques Suisses et la Soci\u00e9t\u00e9 de Banque Suisse. Ces derni\u00e8res s\u2019arrog\u00e8rent la meilleure partie de l\u2019activit\u00e9 commerciale et de financement du n\u00e9goce jadis tenue par les premi\u00e8res banques priv\u00e9es (je prends ici la libert\u00e9 d\u2019un raccourci inspir\u00e9 des travaux et interviews de Youssef Cassis, professeur d\u2019Histoire \u00e9conomique au European University Institute de Florence, que je vous invite \u00e0 lire pour plus de d\u00e9tails et de pr\u00e9cisions).<\/p>\n

Bien plus tard, le secret bancaire et la recherche d\u2019optimisation fiscale ont petit \u00e0 petit transform\u00e9 l\u2019activit\u00e9 de conseil d\u00e9di\u00e9 \u00e0 quelques grandes familles en une activit\u00e9 de coffre-fort pour un plus \u00ab\u00a0grand\u00a0\u00bb nombre. Les d\u00e9bouch\u00e9s commerciaux et les investissements directs dans l\u2019\u00e9conomie r\u00e9elle ont \u00e9t\u00e9 supplant\u00e9s par les produits anonymes de l\u2019industrie financi\u00e8re. Cela convenait mieux au secret bancaire et les perspectives de gains \u00e9taient, en tout cas au d\u00e9but, extr\u00eamement attractives, particuli\u00e8rement quand les attentes ne d\u00e9passaient gu\u00e8re celles que l\u2019on a pour un coffre-fort.<\/p>\n

Que peut-on en d\u00e9duire des origines de la gestion de fortune et de l\u2019ADN des banques priv\u00e9es pr\u00e9-secret bancaire?<\/strong> une tr\u00e8s forte culture entrepreneuriale tourn\u00e9e vers l\u2019international, innovante face \u00e0 la concurrence. Cette innovation est partie de leurs clients existants\u00a0: elles entretenaient la confiance de grands clients commerciaux fortun\u00e9s\u00a0; elles savaient g\u00e9raient leur propre fortune\u00a0; elles leur ont propos\u00e9 de g\u00e9rer la leur.<\/p>\n

Dans deux ans, l\u2019\u00e9change automatique d\u2019information sera mis en \u0153uvre pour les comptes encore ouverts en 2017.<\/p>\n

J\u2019ai largement d\u00e9pass\u00e9 mes 3’000 caract\u00e8res pour ce billet (3\u2019700 en fait). Il faudra attendre la semaine prochaine pour r\u00e9fl\u00e9chir aux diff\u00e9rents sc\u00e9narios qui se pr\u00e9sentent. Le barom\u00e8tre EY r\u00e9cemment paru confirme ce que j\u2019\u00e9crivais en mars dernier et dans mon dernier billet\u00a0:<\/p>\n

il est temps de penser \u00e0 autre chose qu\u2019aux risques, aux co\u00fbts et \u00e0 la r\u00e9glementation, pour donner la priorit\u00e9 aux clients, aux collaborateurs et \u00e0 l\u2019observation de ce qui se passe \u00e0 l\u2019\u00e9tranger.<\/p><\/blockquote>\n

Comme le firent au 19\u00e8me si\u00e8cle les premiers banquiers priv\u00e9s.<\/p>\n

Cette chronique est aussi la v\u00f4tre, faites part de vos commentaires.<\/p>\n

La suite de ce billet: Back to the Future, partie 2<\/a><\/p>\n

 <\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Posted in Bilan.ch on 22 January 2016, French speaking Swiss magazine.
\nTo understand Private Banking DNA, as discussed in previous post, I start by looking at how Private Banking emerged in Switzerland in 19th century and how it evolved before and after banking secrecy.<\/p>\n","protected":false},"author":2,"featured_media":5077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,1,47],"tags":[],"class_list":["post-5067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-client-orientation","category-private-banking"],"yoast_head":"\nPrivate Banking: Back to the Future? part 1 - alavise<\/title>\n<meta name=\"description\" content=\"Posted in Bilan.ch on 22 January 2016, French speaking Swiss magazine.To understand Private Banking DNA, as discussed in previous post, I start by looking at how Private Banking emerged in Switzerland in 19th century and how it evolved before and after banking secrecy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alavise.com\/en\/private-banking-back-to-the-future-part1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Private Banking: Back to the Future? part 1 - alavise\" \/>\n<meta property=\"og:description\" content=\"Posted in Bilan.ch on 22 January 2016, French speaking Swiss magazine.To understand Private Banking DNA, as discussed in previous post, I start by looking at how Private Banking emerged in Switzerland in 19th century and how it evolved before and after banking secrecy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alavise.com\/en\/private-banking-back-to-the-future-part1\/\" \/>\n<meta property=\"og:site_name\" content=\"alavise\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-22T16:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-31T19:33:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alavise.com\/wp-content\/uploads\/pbancient.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JCN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JCN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/private-banking-back-to-the-future-part1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alavise.com\\\/en\\\/private-banking-back-to-the-future-part1\\\/\"},\"author\":{\"name\":\"JCN\",\"@id\":\"https:\\\/\\\/alavise.com\\\/#\\\/schema\\\/person\\\/e604041299502f25b9bf0916cb2d8174\"},\"headline\":\"Private Banking: Back to the Future? 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